Okay so, you're probably here because your business has data—lots of it—and maybe it's sitting in spreadsheets, buried in different systems, or just feels kinda overwhelming. You know there's value there, but figuring out how to dig it out, connect it, and then actually use it to make better decisions? That's where things get tricky. I’m not gonna tell you I’m gonna "revolutionize" your whole operation overnight. Instead, I help Durham companies build practical tools and insights from their existing data, so you can see what’s really going on and make choices with a bit more confidence. Think of me as your data guy, just down the street.
## What I actually do for Durham clients
I focus on the stuff that actually moves the needle for small to medium-sized businesses in Durham. This usually means tidying up messy data, connecting different sources (like your sales data, marketing efforts, and operational metrics), and then building simple dashboards that show you what you need to know, fast. Maybe you want to understand why certain products sell better at certain times, or which marketing campaigns are actually bringing in customers. I can set up automated reports so you’re not manually pulling numbers every week, freeing up your time for other important things.
Typical projects might involve setting up a pilot data model for a specific problem – say, optimizing inventory levels based on past sales trends. Or, it could be automating a weekly performance report that used to take someone half a day to compile. I'm pretty good at taking a complex problem and breaking it down into something manageable, then building out a solution that fits your budget and needs, not some cookie-cutter template.
## How a Durham engagement usually goes
1. **Week 1: The 'Let's Get Real' Conversation.** We'll spend some time, usually a few calls, just talking about what's bothering you. What data do you have? What questions do you wish you could answer? What’s not working right now? This is where I listen a lot and ask a bunch of clarifying questions. My goal is to understand your unique situation in Durham, not just pitch a generic solution.
2. **Weeks 2-3: Data Deep Dive & Plan.** I’ll take a look at your existing data sources (with your help, of course). I'll figure out what's feasible and put together a clear, fixed-price proposal detailing exactly what I’ll deliver, how long it’ll take, and what it’ll cost. No surprises, just a solid plan.
3. **Weeks 4-8 (or longer, depending): Building the Solution.** This is where I roll up my sleeves. I'll be cleaning, integrating, modeling, and building out whatever we agreed on—be it a dashboard, an automated report, or a predictive model. I'll check in regularly, showing you progress and getting your feedback to make sure it's heading in the right direction.
4. **Final Delivery & Hand-off.** Once the solution is built and tested, I'll walk you through everything. I'll make sure you understand how to use it, interpret the results, and maintain it going forward. If it's a dashboard, I'll teach you how to read it. If it's an automation, I'll show you how it works and what to do if something goes sideways. My aim is for you to be self-sufficient, though I’m always here for support if you need it later.
## What it costs, roughly
Look, I'm not gonna pretend this is free. But I also don't have a huge office building downtown or a team of account managers to pay for. Because I'm a solo operator, I can offer pretty competitive rates, often on a fixed-fee basis for defined projects. This means you know the total cost upfront, no hourly meter ticking away endlessly. For simpler projects, like setting up a basic BI dashboard from existing data, you're probably looking at a few thousand dollars. More involved projects, like integrating multiple complex data sources and building out advanced models, could range higher. The key is that we agree on the scope and the price before I start, so there are no surprises.
## Who I'm usually NOT a fit for
I'm not the guy for massive, multi-department, months-long enterprise software implementations. If you're a Fortune 500 company looking to replace your entire ERP system, that's not me. I also probably won't be a good fit if you're just looking for someone to push buttons without a clear problem to solve. I thrive on helping businesses in Durham with specific, actionable data challenges where a focused effort can make a real difference, quickly. If you're not ready to actually use data to inform your decisions, then my services might not be the best fit right now.
## Getting in touch
Anyways, if this sounds like what you're looking for, I'd be happy to chat. No sales pressure, no obligation. Just a chance for us to figure out if I can genuinely help your Durham business with its data needs. Head over to my contact page or, even better, just book a 20-min call directly on my calendar. I look forward to hearing from you!
FAQs — Durham
How do I know if data analytics is worth it for my Durham business?
If you have data but struggle to turn it into clear answers about sales, customers, or operations, then it's likely worth exploring. Even small insights can lead to meaningful improvements.
Do you work with companies outside Durham?
While I enjoy helping local Durham businesses, I also work remotely with clients across Florida and the rest of the US. Geography isn't a barrier if the project is a good fit.
What does the first 2 weeks look like after I hire you?
The first two weeks are usually spent in deep conversation, understanding your business problems, and then me reviewing your existing data to form a concrete project plan and proposal.
Can you help me choose the right software for my data?
Absolutely. I can offer guidance on user-friendly data tools and platforms that fit your budget and technical comfort level, without pushing any specific vendor.
What kind of data sources can you work with?
I can work with a wide range of sources, including spreadsheets, databases, cloud platforms, and various business applications like CRM or accounting software. If you have data, I can probably work with it.